1. Basic clicker cheat
This is a noob. This guy knows almost nothing about web technology or network architecture. He clicks on his ads every time he has chance. It can be a few clicks to hundreds of clicks daily. Most likely he doesn’t even read the AdSense Program Policies and Terms and Conditions.
2. Proxy clicker cheat
She knows a thing or two about cookies and IP address. Or she doesn’t know, but somehow guessed that if she use the things called anonymizer, Google will not be able to trace her, because her identity is hidden. She may use anonymizer / proxy websites or specialized anonymous software like tor (The Onion Router).
3. Multiple computer clicker cheat
He knows that somehow Google will detect if the clicks are originated from his own computer. So he will try to even out origin of the clicks. He will recruit his friends, family members, relatives, neighbors, his cats, and his dogs on single mission: to click on the ads. He will also click on the AdSense ads when he is using the library computers, or his office workstation.
4. Software clicker cheat
Graduate to the next step is buyers of clickbots / click-bots. These are specialized robot software to click on AdSense ads. It will browse around your websites, clicking on the ads every few minutes. The more advanced ones will cloak the IP address too, so the website seems to be very popular worldwide. To cover the track, this clickbots will browse around the advertisers sites too while continuing its “click quest”.
5. Paid-clickers cheat
If you don’t like automated things, there is always other option for you. Just pay $50 dollars a month to the professional AdSense clickers. These are groups of highly specialized Internet surfers with office in the dark rooms in street corners of India, Pakistan, and China, helping AdSense account owner to earn good amounts of money � before the AdSense account is disabled, that is. They will browse around your websites, clicking on the ads every few minutes. Because they use human eyes, they know which ads worth more. And to be more convincing they can click a link or two, or sign up free offers / newsletters on the advertiser sites.
6. Click-rings cheat
Network is power. So says many business gurus. Instead of taking things to their own hand, this people realize that they can join hands with those with similar goals and distribute AdSense clicks among themselves, the so called AdSense click-rings. Joining this click-ring network means that your website address will be made known to members, who will regularly browse the website and click on your AdSense ads. In exchange, you will also browse other members’ sites and click on their AdSense ads. The medium used varies. Some click-ring groups use mail-list for communications. Some are using bulletin boards/forum, Yahoo groups, or Usenet. IRC is another popular way. Slightly more complicated is specialized AdSense exchange software for collecting members website address and displaying others’ websites for clicking.
7. Other medium cheat
I have tens of thousands email address on my newsletter subscriber list. If I include AdSense ads on my newsletters, with 5% CTR, I can get a thousand clicks per one email. Not bad. Or I can pay someone to write some useful/nice/funny/cute toolbars or firefox extensions or screensavers that people can download and use for free, and display my AdSense ads there.

8. Visitor cheat
Simply putting “Visit out sponsors” or “Check out the ads above” on your website is cheating. This might not be very clear-cut cheat to some. But Google AdSense program policies has stated clearly, the only text allowed are “Advertisements” or “Sponsored List”
9. Spam cheat
This is the highest level all click-frauds, the Maestro of Fraudsters. She spams millions of emails regularly, offering to “satisfy your inner needs if you can help me check on the links on my website”. Of course, email is not the only way. What IRC and instant messaging (IM) are for, after all. She will look for unsuspecting victims, offering something too-good-to-be-true “if only they will visit the website and click on the links”.
10. Click-through-rate cheat
Whichever method(s) above used, there is one limiting condition: the CTR(click-though-rate). Any CTR that exceeds certain percentage (probably around 10%) will raise red flag in Google AdSense back room. To lower the CTR, the professional cheaters will create some pages on the same domain that attracts very high traffic. Some interesting freebies will sure do the tricks. AdSense code is pasted there, thus creating a very high page impressions. Whether or not the the ads are clicked does not matter anyway, because they are targeting low paying keyword that does not have much competition. The fake clicks are, of course, on where the big money is, the low traffic pages stuffed with high-paying keywords.

Disclaimer: I don’t say and don’t think that these methods will work. If you even need to read this article, there’s 99.999% chance you will get caught before you can even get your first paycheck. Your AdSense account will be disabled, and you get banned from ever applying for AdSense account again. To see what other ways you can do to get banned, see How To Get Banned From Google AdSense.

If you do have a real issue, Vanessa Fox suggests that you benchmark. Look at the top ten queries that give you the most traffic and find out what pages rank for them and what the position is. By doing this, you can better determine where the problem is.

To verify a crawling issue, Vanessa advises that you run a script over the server logs to look at search engine bot activity. This step allows you to see how well your site is crawled, how often it is crawled, and also helps to categorize your pages.

For more information on these issues, Vanessa has several checklists listed on Jane and Robot, which include: Discoverability Checklist, Accessibility Checklist, and User Conversion Checklist. Also, Jane and Robot is hosting a Developer Summit Friday, June 12 and will examine these very issues. You can access the registration information here.
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I managed to catch up with Vanessa Fox at the SMX Advanced show in Seattle last week. We talked at length about some of the things you need to keep in mind in terms of assessing the search viability/index status of a website. You can watch the video obviously to get the entire scoop, but I thought I might bullet point some of the more important topics in a separate article.
Important point number 1:
A traffic problem is not always a ranking problem. Many of us are too quick to assume that a drop in traffic is an indicator of some sort of issue with our search rank.

You may not have a ranking issue at all (per se). You could have a crawling problem, there could be parts of your sites getting crawled but not indexed, you could have some sort of extraction issue… any number of things.

The thing here to keep in mind is that you need to develop some sort of infrastructure to diagnose problems. Start with some ranking report benchmarks. Generally speaking, you want to be able to know about where you stand in the rankings for some of your top queries. Know about where you stand in the SERPs for those queries and that will give you a general idea of any significant ranking movement.

Important point number 2:
Organize your pages into categories. Analyze your server logs for search engine bot activity on a per category basis. This will help you have a better idea about how well the bots are spidering/indexing your content. You may find that categories ‘A’ and ‘C’ are being actively crawled by the search bots, but ‘B’ is getting very little attention from them.

These various category pages may also have significant variation in terms of their crawl rates. Some of your category sections may be crawled at a rate of 10 pages per day, some at 100 pages per day. Being able to see how many pages the crawlers pick up from the individual categories gives you a good idea about how long it takes the bots to get through your whole site.

Important point number 3:
Vanessa Fox Search Engines aren’t going to spend all their time crawling all your content. Crawl efficiency is the name of the game… If you have a lot of pages you need to be able to let the crawlers know what pages are the most important for them to crawl around on. If you don’t want registration pages, error pages, things like that -all non productive pages. So you would want to keep the engines off of things that are not productive for you so they can spend more time dealing with the ‘good stuff’.

Important point number 4:
Create comprehensive, canonical .xml sitemaps for each of your categories (the categories have to be declared canonical before you can do this). In other words, you can create a sitemap index file that links your multiple sitemaps and submit it to Google Webmaster Central.

This gives you a very granular and accurate assessment of how well Google is crawling the various parts of your site. Better yet, you get access to all the cool little graphs and tools in Webmaster Central sitemap reports. This will allow you to identify not only how much and what areas of your content are being crawled, but also how much of that content is being indexed.

So if you see that Google is crawling everything you have in category ‘A’ but only indexing 20% of it, you have a solid spot to start looking for reasons why.

Important point number 5:
Make sure you actually have a problem before you start running around trying to fix a problem. Seems like it should go without saying maybe, but as Vanessa points out, a decrease in your overall indexed pages for example, doesn’t necessarily mean you have a problem. Google may have simply de-iindexed some of your ineffective or duplicated pages for example.

If you haven’t had a drop off in search traffic, then you probably don’t have a significant search problem. Changes are not necessarily problems. Seems like quite a folks in this business have a little trouble with that distinction.

So there you have it. 5 pretty solid tips from one of our favorite former Googlers. I would of course urge you to check out our video to get it right from her – she says it all a lot better than I do.
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Twitter SearchAccording to a post on the official Twitter Blog, the feature is in fact there for everyone now. In the post, co-founder Biz Stone discusses the importance of the feature.

“With this newly launched feature, Twitter has become something unexpectedly important—a discovery engine for finding out what is happening right now,” he says. “Twitter teaches us new and amazing things every day and a big lesson learned is that search is so much more than a box and a button. As public tweets fly in from around the globe, we analyze them to detect when certain words or phrases occur with higher frequency.”

Of course the trending topics are displayed underneath the search box, and provide a good indication of what topics are being widely discussed around the world. “Built on our search technology, trends are a compelling if rudimentary way to explore a collective global consciousness,” as Stone puts it.

Many people still have a hard time grasping what Twitter’s all about – hence the service’s low retention rate. Perhaps the general availability of search and trends from the home page will help some of these people find new ways Twitter can be useful for them.